Our journey began with a profound belief in the transformative power of travel experiences and their ability to nurture holistic well-being. We envisioned a world where every voyage could be a catalyst for personal growth and holistic well-being.
Guided by this vision, WITT embarked on a mission to bridge the gap between wanderlust and wellness. We understand that travelers are seeking more than just destinations; they crave enriching experiences that rejuvenate them mentally, emotionally and physically. Thus, we are curating a collection of exceptional wellness hotels, resorts and retreats that align with our core values.
But our commitment doesn’t end there. Recognizing the need for authenticity and credibility in the wellness travel industry, we introduced the WITT Certified accreditation.. This certification stands for a beacon of assurance for travelers, indicating that a property genuinely prioritizes their well-being. We collaborated closely with experts in hospitality, wellness, sustainability and tourism to set rigorous standards that each partner must meet to receive our coveted seal of approval.
WITT is more than a company; it’s a movement dedicated to redefining the way we experience travel and well-being. Our brand narrative encapsulates the passion of explorers, the wisdom of healers and the commitment of hoteliers and responsible travelers. Together, we are crafting a narrative that transcends borders, cultures and languages - a story of conscious, meaningful journeys that leave a positive footprint on both the traveler and the world. Join us on this transformative expedition and let every voyage become a chapter in your own wellness story.
At WITT, we believe that strong values are the foundation of our success. We have identified six core values that guide our actions and decision-making: Resilience, Wellness, Collaboration, Leadership, Giving back and Local Impact. These values shape our culture and help us to consistently deliver excellence to our partners, employees, and community. By living and working in alignment with these values, we can create a positive, supportive and innovative environment that allows us to thrive.
We are driven by a mission to make wellness accessible and to positively impact both people and the planet. Our vision is to lead the wellness travel industry towards a future where sustainability, community well-being and ethical practices are at the forefront.
Our Social Impact Mission:
Align with the 17 United Nations Sustainable Development Goals (SDGs)
We align with the United Nations Sustainable Development Goals (SDGs), supporting global objectives through its commitment to social and environmental responsibility.
Our Vision for the Future:
WITT engages with some of the most brilliant minds in the fields of hospitality, travel and wellness, forming a coalition of brilliant leaders. This collaboration ensures that the wellness standards, the foundation of WITT’s certification criteria, remains at the forefront of traveler expectations and preferences. The Standards Advisory Committee (SAC) is a diverse assembly of global experts, contributing a wealth of perspectives to the WITT leadership team. In the continuous refinement of the standards and evaluation strategy, WITT integrates the SAC’s invaluable recommendations, ensuring the approach stays dynamic and resonant to meet the evolving needs of the wellness-minded traveler.
FOUNDER & CEO
Visionary leader in wellness travel, with over a decade of experience driving innovation and impact in the industry through her passion for authentic wellness experiences and transformative alliances.
VICE PRESIDENT, WELLNESS STANDARDS & DEVELOPMENT
Passionate advocate and leader in hospitality wellness, blending 20+ years of industry expertise with a deep commitment to mind and body wellbeing.
VICE PRESIDENT, OPERATIONS
Seasoned travel media expert and operational leader, harnessing over two decades of industry experience to enhance WITT’s operations and champion consumer-centric wellness initiatives.
HEAD, COMMERCIAL GROWTH
Seasoned professional with 36+ years of extensive sales and leadership experience in the travel industry. Successfully operated across diverse global markets, including the UK, EU, Asia, and America .
VICE PRESIDENT, INTERNATIONAL WELLNESS CERTIFICATION - HOTELS
Seasoned hospitality executive with 30+ years of global leadership experience across 12 countries, leveraging deep industry expertise and a personal commitment to wellness transformation to advance WITT's certification initiatives and authentic wellness tourism standards.
DIRECTOR, TRAINING & EDUCATION
Experienced luxury hospitality professional specializing in innovative spa, fitness, and wellness program development, with a strong focus on team training, branding, and guest experience enhancement.
DIRECTOR, MARKETING & COMMUNICATIONS
Creative Marketing Leader with 15+ years of expertise in strategy, branding, and storytelling, known for driving growth through innovative campaigns and globally celebrated projects.
DIRECTOR, WELLNESS CERTIFICATION
Travel industry leader with 20+ years’ experience in market development, strategic partnerships and commercial growth. A background in content and digital strategy, scaling global brands through evangelizing truthful and helpful communication. Dedicated to sharing WITT’s mission and shaping the future of wellness hospitality.
DIRECTOR, WELLNESS CERTIFICATION & PARTNERSHIPS
A highly accomplished wellness professional with 25+ years of experience in leadership, education, team development and accreditation, dedicated to creating exceptional luxury wellness experiences.
MANAGER, MARKETING & OPERATIONS - WELLNESS CERTIFICATION
Creative social media strategist with a passion for wellness and former global musical theater performer, bringing a blend of digital expertise and artistic flair to enhance WITT’s online presence and build a meaningful community.
MANAGER, STRATEGIC PARTNERSHIPS
An accomplished strategic partnership professional with more than two decades of experience. A background in executing marketing and promotional campaigns for major entertainment brands and managing real estate construction projects.
DIRECTOR, STANDARDS ADVISORY COMMITTEE
Veteran wellness and hospitality innovator, leveraging over a decade of industry expertise and leadership in transformative initiatives to guide WITT’s Standards Advisory Committee in shaping and advancing proprietary wellness standards.
DIRECTOR, DESTINATION PARTNERSHIPS
Seasoned tourism and hospitality executive, bringing over 20 years of multifaceted industry experience and a commitment to impact and inclusion to drive meaningful destination partnerships and advance authentic wellness tourism initiatives.
DIRECTOR, WELLNESS CERTIFICATION - HOTELS
Results-driven SaaS Sales Professional with 7+ years of experience, leveraging strategic methodologies to exceed quotas and deliver tailored solutions for global clients.
ACCOUNTING
A knowledgeable accounting and finance specialist with 20+ years of experience including at Coca-Cola, Verizon and GE.
WELLNESS INITIATOR
Beloved wellness initiator, Zen the golden retriever, served as a profound inspiration to the Founder throughout the development of WITT, reminding the team to equally prioritize their wellbeing with his joyful presence, calming influence, and promoting a sense of wellness with every wag of his tail.
Kristiana Tarnuzzer brings over a decade of expertise in sales, management, and business development within the travel and wellness industries. As a skilled strategist, she has successfully forged partnerships with prominent travel and wellness brands and led innovative marketing campaigns. With a passion for wellness and sustainability in tourism, Kristiana is looking forward to leveraging her experience by serving on the WITT - Wellness in Travel & Tourism Standards Advisory Committee.
Aras is a Medical Doctor from Turkey with a Master of Management in Hospitality from Cornell and a Fellowship in Integrative Medicine from the University of Arizona. With over 15 years in wellness development and resort programming for top brands like Miraval, Canyon Ranch, and Chip Conley’s Modern Elder Academy, he has led transformative projects—from launching resorts in Turkey and California to creating integrative wellness programs across 65 retirement communities in 21 states. Aras also co-founded Google’s Vitality Lab, inspiring healthier, more purposeful living. He now lives in Tucson with his wife Katrinka and their two sons, and in his spare time, he plays rhythm percussion for an Eastern European band.
Lauren Pronger is a dynamic force, balancing roles as a devoted mother, supportive wife, skilled health coach, accomplished Pilates instructor, and visionary CEO of Well Inspired Travels, a luxury boutique travel agency she co-founded with her husband, NHL Hall of Famer Chris Pronger, in 2018. Expanding her reach within the wellness industry, Lauren leads a successful luxury wellness consulting business, working primarily business-to-business with renowned brands and hotels. Her consulting expertise has brought tremendous success to her partners, creating impactful wellness experiences that elevate their offerings and resonate deeply with their clients.
Nancie Min has over 25-years of experience as an architect and designer. She was trained at the Irwin S Chanin School of Architecture of The Cooper Union, where she received her Bachelor of Architecture degree. She is a registered architect in the State of New York and is a member of the American Institute of Architects. Nancie Joined Clodagh Design in 1995. She later moved on to work with Peter Marino Architects, David Howell Design, and began her own firm with a roster of high-end residential, luxury retail and boutique healthcare projects. With a wealth of diverse experience, Nancie has returned to Clodagh design in 2012 to complete multiple award-winning projects focusing on hospitality. Her Asian background and extensive travels have brought a multi-cultural aesthetic and sensibility to her design work which include architecture, interior and product design. Nancie lives in both Manhattan and upstate New York with her family.
The founder of JoyWelle Lisa Caruso, a wellness lifestyle and consulting brand that curates transformative experiences, retreats, and partnerships. JoyWelle works with top wellness and luxury travel brands to develop strategic initiatives that enhance overall well-being and empower balanced, joyful living. With over 25 years in corporate PR and communications, Lisa combines her expertise with a lifelong practice in healing intuitive arts—she’s a certified Reiki Master, Breathwork Facilitator, Nuurvana Certified Psychic Intuitive, wellbeing coach, and clairvoyant—to bring a visionary approach to the wellness industry.
As Vice President of Brand and Marketing at Sensei, Meaghan Carlson spearheads all of Sensei’s brand initiatives and marketing strategy, including overseeing the PR, advertising, website, marketing analytics, design and social media functions. She is also a corporate spokesperson for the company, interfacing with media on a regular basis and ensuring brand continuity across all touch points. Meaghan brings over 15 years of experience in marketing leadership roles at technology startups and brand agency consulting for iconic brands such as Disney, PayPal, Coca Cola and IDEO.
Fran Lugo, a renowned Wellness Alchemist and Human-Centric Wellness Strategist, brings over 19 years of experience in luxury hospitality and wellness. He’s left a lasting impact on brands like TAFER Resorts and Grupo HD Hotels and led the transformation of wellness offerings at Pueblo Bonito Resorts. Fran co-created Mexico’s first integrative wellness center within a hotel at Hotel Cartesiano Puebla and contributed to the wellness sanctuary at Chablé Yucatán. As a speaker, educator, and co-founder of the Summit Mexicano de la Hospitalidad, he continues to share his expertise globally. Fran leads GoWellMag, inspiring wellness professionals and readers with innovative solutions for a healthier life.
A visionary leader in luxury hospitality and wellness, I drive transformative brand experiences that fuel business success. As Managing Director at Arch Amenities Group, I lead innovative wellness space developments for luxury hotels, resorts, and real estate that deliver elevated guest experiences and measurable results. With deep expertise in strategic marketing, brand development, and operational excellence—and a Master of Arts in Mass Media Communications—I’m passionate about shaping the future of wellness and hospitality through forward-thinking programming and design.
Genevieve Jean-Bart Fadayomi is a visionary leader in holistic wellness, social impact, and sustainable business strategy. As the founder of Soleil Soul Wellness and Jean-Bart Social Impact Consulting, she empowers individuals—especially women of color—to reconnect with their inner light using mindfulness and culturally inclusive practices, while partnering with organizations to embed social purpose into their core. With over two decades of experience in marketing, corporate sustainability, and equity strategies, Genevieve bridges personal well-being with community impact, aligning profits with purpose to transform how we define wellness.
Alina Tyszkiewicz is a visionary leader and wellness advocate with 25+ years of international experience launching iconic F&B and hospitality brands across Europe. A certified Chief Happiness Officer and VP of the Nutrition Initiative at the Global Wellness Institute, she champions holistic well-being and authentic wellness practices. Alina is also a certified Yoga Teacher and Yoga Psychology Counselor who founded the be.well concept and co-founded the Happinazz Club to foster community and self-expression. As a passionate traveler and Wellness Standards Advisor, she is dedicated to elevating quality and authenticity in the travel and hospitality industries.
Kerry Skinner is a PR & Marketing specialist with deep expertise in regenerative tourism models. With a background in luxury travel PR, she has collaborated with some of the world's leading travel brands, pioneering concepts, and mission-driven NGOs, including Regenerative Travel, Chiva-Som, visionary hotel designer Bill Bensley, and Saira Hospitality.Currently leading Marketing, Special Projects, and B-Corp initiatives at Playa Viva—an award-winning, B-Corp Certified, and 2 MICHELIN Key regenerative hotel on Mexico’s Pacific Coast—Kerry is passionate about the intersection of hospitality, sustainability, and community impact. She is dedicated to showcasing how tourism brands can drive meaningful change by uplifting local communities, restoring ecosystems, and enhancing guest experiences through purpose-driven hospitality.
Adrian Kowal is passionate about connecting with nature and is a lifelong learner. He has guided different Vision Quest inspired programs across diverse wilderness areas in Europe. He has run yoga and wellness centers in the UK for 16 years and has greatly enjoyed being inspired by many different wisdom lineages, spiritual traditions and holistic modalities. Adrian loves growing food, is an olive farmer and is a student of permaculture design principles. He is the Director of the Energetic Net at the LightEn Center for Consciousness and Action - his role focuses on finding and working closely with the teachers and guides who will offer their gifts at the Center on a daily basis.
David T Stevens is a 20-year veteran planner, PCMA Northern Ca President Elect, and 6x Fittest Male #EventProf, an honor achieved by topping the occupational leaderboard of the annual CrossFit Games Open. He has planned meetings, events and incentives for media, live entertainment, sports, agencies, association and corporate organizations. Stevens has a Delos Wellness for Meetings and Event Certificate, he is Pandemic Meeting Event Design certified, and he has been recognized by a number of industry organizations for his contributions to improving wellness in the sector. He credits his ability to create memorable experiences for event attendees to the clarity he gleans from workouts and mental breaks. He is the co-founder of event-wellness consulting firm Olympian Meeting — where he co-authored, along with a medical doctor and nutrition coach, a white paper on the increased ROI that can result from incorporating wellness elements into a meeting. Stevens also hosts a web series called Return on Wellness. Find him on LinkedIn @davidTstevens.
WITT (Wellness in Travel & Tourism) is the leading wellness brand that sets a foundation for wellness services, products, amenities and practices in the hospitality industry.
The WITT team provides certification and consulting services based on comprehensive wellness criteria to hotel owners, management companies, hotel brands, architects and designers for their upcoming new build properties, renovation projects and existing hotels.
Learn more about WITT
WITT (Wellness in Travel & Tourism) is an independent certification program dedicated to evaluating and recognizing hotels and resorts that provide amenities and services to enhance holistic wellbeing. We assess properties based on a set of more than 100 comprehensive criteria points spanning five core pillars of wellness - considering every touchpoint of the guest experience.
From boutique hotels to global chains, properties who became WITT Certified are able to validate their commitment to authentic wellness experiences, enhance market differentiation, and elevate the overall quality and impact of their hospitality offerings.
Learn more about WITT Wellness Certification.
Learn more about our Certification process.
WITT evaluation is based on five pillars using a point system to quantify wellness consistently for every applicant. These pillars reflect traveler demands and emerging trends:
Learn more about our Evaluation Criteria.
WITT certification is valid for three years. At the end of this period, a property is eligible to renew the certification.
If a property does not meet the requirements, WITT offers consulting services based on the WITT Wellness Brand Standards. After understanding the property's unique needs and obtaining the necessary data, WITT team begins the consulting process.
For upcoming destinations and properties undergoing renovation, it is highly recommended to begin consultation prior to the official start of the project. This ensures no steps are missed for the property to successfully meet the Wellness Brand Standards and seamlessly certify for the wellness certification. Our consulting services are adaptable because they can commence at any phase from conceptualization to project completion.
Learn more about WITT Consulting..
Yes. For upcoming wellness destinations and properties undergoing renovations, it is highly recommended to begin consultation prior to the official start of the project. This ensures no steps are missed for the property to successfully meet the Wellness Brand Standards and seamlessly certify for the wellness certification.
Learn more about WITT Consulting..
WITT is an independent, woman-founded and owned company
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