Our Story

WITT (Wellness in Travel & Tourism) is a tapestry woven with the threads of wellness, travel and expertise. Our journey began with a profound belief in the transformative power of travel experiences and their ability to nurture the mind, body and soul. We envisioned a world where every voyage could be a catalyst for personal growth and holistic well-being.

Guided by this vision, WITT embarks on a mission to bridge the gap between wanderlust and wellness. We understand that travelers are seeking more than just destinations; they crave enriching experiences that rejuvenate them mentally, emotionally and physically. Thus, we are curating a collection of exceptional wellness hotels, resorts and retreats that align with our core values.

But our commitment doesn’t end there. Recognizing the need for authenticity and credibility in the wellness travel industry, we introduced the WITT Certification. This certification stands for a beacon of assurance for travelers, indicating that a property genuinely prioritizes their well-being. We collaborated closely with experts in hospitality, wellness, sustainability and tourism to set rigorous standards that each partner must meet to receive our coveted seal of approval.

WITT is more than a company; it’s a movement dedicated to redefining the way we experience travel and well-being. Our brand narrative encapsulates the passion of explorers, the wisdom of healers and the commitment of hoteliers and responsible travelers. Together, we are crafting a narrative that transcends borders, cultures and languages - a story of conscious, meaningful journeys that leave a positive footprint on both the traveler and the world. Join us on this transformative expedition and let every voyage become a chapter in your own wellness story.

We Envision

A future of ‘welljevity’ - people living longer in a state of well-being. When wellness is integrated into the experience of all travelers. Where core practices of collective members and communities betters humanity worldwide.

WITT DNA

At WITT, we believe that strong values are the foundation of our success. We have identified six core values that guide our actions and decision-making: Resilience, Wellness, Collaboration, Leadership, Giving back and Sustainability. These values shape our culture and help us to consistently deliver excellence to our partners, employees, and community. By living and working in alignment with these values, we can create a positive, supportive and innovative environment that allows us to thrive.

Standards Committee

At WITT, we engage with some of the most brilliant minds in the fields of hospitality, travel and wellness, forming a coalition of brilliant leaders. This collaboration ensures that our Wellness Brand Standards remain at the forefront of traveler expectations. Our Standards Advisory Committee is a diverse assembly of global experts, contributing a wealth of perspectives to the WITT team. In the continuous refinement of the Wellness Brand Standards and evaluation strategy, we integrate their invaluable recommendations, ensuring our approach stays dynamic and resonant for the perceptive traveler.