Earn The Highest Achievement In Wellness Tourism Accreditation.
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Travelers will look for WITT Certified seal to trust that the hotels, resorts and retreats listed are committed to the highest standards of excellence in wellness travel.
Developed through rigorous research, the WITT certification standards span 100 criteria across five core pillars. These criteria reflect traveler demands and emerging trends.
Five Core Pillars of Wellness
Local ingredients, nutritious and innovative menus contribute to overall well-being. Travelers will know food options at your property meet a wide range of dietary and health needs. They will also expect attentive and knowledgeable service to fulfill their nourishing stay.
A welcoming and caring experience in service and atmosphere is a key component of a 360-degree holistic wellness journey. The decor, architecture, atmosphere and amenities at your property will promote a feeling of relaxation and comfort while stimulating all five senses.
Your property exists in harmony with nature and these natural surroundings lift traveler’s experiences. Integrate with the surrounding beauty and offer outdoor programs and classes. Even if an urban property, nature can be accessed through green walls and roof gardens.
Meet the needs of your guests with a fitness facility which includes indoor and outdoor spaces designed for a variety of activities, fitness classes, leisure sports and other recreational pursuits.
Evaluation criteria includes your property's: post-use program, pre-use program, elimination of single-use plastics, operations, community engagement and inclusion, social and environmental impact, DEI and ESG
With the gold-standard certification, your hotel will stand out in the wellness market. This means more wellness-minded travelers will choose your property, leading to increased bookings and revenue.
By meeting WITT’s rigorous wellness criteria, your property will deliver an authentic wellness experience that keeps guests coming back, resulting in higher satisfaction and repeat business.
The WITT certification process helps your hotel adopt best practices in wellness, which improves service quality and operational efficiency, making your property run smoother and more effectively.
Implementing wellness practices doesn’t just benefit guests, it also enhances employee well-being. This leads to higher job satisfaction, reduced turnover and better performance from your staff.
Your property positions itself as a leader in wellness hospitality with a WITT Certified seal, enhancing your reputation and attracting attention from media, influencers and potential guests.
Stand out in a crowded market with the WITT Certified seal, which differentiates your hotel from competitors and offers a unique selling point that draws in discerning travelers.
Wellness-focused guests are often willing to pay more for superior wellness services and amenities, which means being WITT Certified leads to increased revenue by attracting these high-value guests.
Receiving the WITT Certified seal opens doors to media coverage and public relations opportunities which will increase your hotel’s visibility and generate positive attention
Being WITT Certified leads to valuable partnerships with wellness brands and companies, which creates additional revenue streams and enhances the guest experience.
The WITT Certified program provides access to a network of wellness professionals, brands and resources. This fostering partnerships and collaborations which further elevates your property’s wellness offerings.
Inclusion on the WITT website, WITT-operated social media channels and other marketing opportunities.
A virtual call welcoming you to the WITT community. The call will include a detailed evaluation score report which highlights your property's wellness standing and key areas of excellence and opportunities for improvement. We will also provide ongoing support after achieving the WITT Certified seal.
A plaque made made from sustainable materials by a women-owned, B-Corp manufacturer
Upon becoming certified, you will receive WITT brand assets to communicate your property’s achievement in your digital and printed marketing and advertising initiatives.
Accurately measuring wellness offerings in hospitality for accreditation.
After conducting a preliminary assessment, our team of professional and highly trained experts perform an evaluation based on more than 100 exacting wellness criteria and then do an onsite verification visit.This evaluation is shaped by insights from industry stakeholders and the expectations of travelers. A comprehensive evaluation report, accompanied by photos, is then provided to highlight areas of excellence and opportunities for improvement.
This is the 8-step process we follow to get you certified
During the consultation call, WITT gains an understanding of the hotel's current wellness standing, specific offerings, goals, and readiness for certification. WITT then provides insights into the key criteria needed to achieve certification.
The hotel formally applies to become WITT Certified by completing an application form.
Once the hotel has made improvements (if necessary), WITT conducts a final evaluation to verify that all criteria have been met. This step may involve another on-site visit to inspect the changes in person or a detailed review of the documentation and evidence submitted by the hotel. The final evaluation ensures that all aspects of the wellness criteria are fully satisfied before a WITT Certified seal is granted.
Upon successfully meeting all certification requirements, the hotel is awarded the WITT Certified™ seal. This official seal can be displayed on the hotel's website, in marketing materials, and across digital platforms, signifying its commitment to delivering authentic wellness experiences.
Start your certification process by scheduling a call
Complementary pre-assessment call with our experts
No commitment required
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