The leading independent certification setting global wellness standards for hotels and resorts
Explore Certification Steps
Explore your property’s eligibility for certification with a complimentary 30-minute preliminary assessment
Our experts assess your property against our criteria and provide detailed feedback to help you align with the certification standards.
Upon meeting the standards, your property is recognized as WITT Certified and awarded the WITT seal, which boosts your reputation and attracts wellness-focused guests.
WITT (Wellness in Travel & Tourism) is an independent certification program dedicated to evaluating and recognizing hotels and resorts that provide amenities and services to enhance holistic wellbeing. We assess properties based on a set of more than 100 comprehensive criteria points spanning five core pillars of wellness - considering every touchpoint of the guest experience.
From boutique hotels to global chains, properties who have achieved the WITT Certified seal are able to validate their commitment to authentic wellness experiences, enhance market differentiation, and elevate the overall quality and impact of their hospitality offerings.
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Visit the directory to explore a list of hotels and resorts which lead the charge in achieving industry-leading wellness standards and set the benchmark for excellence.
WITT Certified Properties
WITT recognizes that wellness means different things to different people. Through meticulous research, educational initiatives and collective efforts, we’ve established the wellness standards for hospitality. These serve as guiding principles which empower hotels, resorts and retreats worldwide to curate authentic wellness experiences for conscientious global travelers while supporting long-term sustainability of our planet.
Through accreditation, properties demonstrate their commitment to:
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The wellness in travel and tourism seal is a pivotal part of our brand. Autocamp promotes wellness in any capacity we can such as hosting wellness seminars and pop up events featuring all natural products. We also value its meaning to the many families we host at Autocamp Catskills, inspiring them to unwind with nature. We promote wellness for both body and mind and for one's overall wellbeing. Having this seal was a wonderful addition to our brand!"
Cathy Johnson, General Manager at AutoCamp Catskills
“As a new developer with a focus on environmental causes, sustainability and the development of a wellness destination, I appreciate the mission that WITT aims to accomplish. Having an organization that establishes wellness standards and practices, and champions its importance is needed in the hospitality industry and other sectors as well. I respect their forward thinking initiatives and believe having this wellness facility certification is paramount to an industry catering to travelers who value these types of services and amenities.”
Marinthia Thomas, Managing Director at BTW Enterprises Ltd.
"I have seen the growth of wellness facilities over 30 years during my work in the design and construction of hotels and resorts worldwide. Certification is required for many elements of property development. However, there had been a noticeable gap—an absence of a dedicated certification platform and process specifically for wellness facilities. WITT provides this especially important service and enables facilities to market their product better and to drive more occupancy and revenue. WITT also ensures a consistent quality of product and service across all the many facets of wellness during the development of a new facility, conversion of an existing facility and the ongoing operations.”
Colin Dunkley, Former Executive Vice President of Global Project Services at Interstate Hotels and Resorts
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“As someone who values humanism, travel, and responsible design practices, I appreciate the approach taken by WITT.
WITT blends comfort, longevity, and purpose to craft an experience that embraces the new definition of luxury, which is associated with time, meaning, and conscious designs. WITT lays the foundation for the mind and body to rest, allowing the predisposition for knowledge and awareness to grow at all levels.”
Celine Khawam, Textile Designer, Fashion Historian, Sustainability Speaker.
The global wellness hotel market is expected to reach $410.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.8% from 2023. This significant growth reflects the expanding interest and investment in wellness-focused accommodations.
Source:
Research Reports World "Global Wellness Hotel Market Report 2024" May 2024
Wellness travelers spend on average 53% more per trip compared to non-wellness travelers. This significant difference underscores the high revenue potential for hotels and resorts that offer wellness-focused amenities.
Source:
Global Wellness Institute "Global Wellness Tourism Economy Monitor" March 2024
The wellness tourism market is projected to grow at a rate of 9.9% annually, reaching $1.5 trillion by 2027. This forecast indicates continued robust growth and opportunity for hotels to tap into the expanding wellness travel segment.
Source:
Global Wellness Institute "Global Wellness Tourism Economy Monitor" March 2024
of travelers surveyed want to spend more on travel to improve their overall wellbeing
2022 Global Travel Trends Report, American Express
is the forecasted annual growth rate of wellness tourism, reaching $1.5 trillion by 2027
2024 Global Wellness Institute, Economy Monitor
of travelers surveyed want to positively impact the communities they are visiting
2022 Global Travel Trends Report, American Express
of travelers surveyed would be willing to spend extra for wellness activities on future trips
2022 Global Travel Trends Report, American Express
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