We Certify Wellness

The leading independent certification setting global wellness standards for hotels and resorts

How to Get Certified in 3 Steps:

Step 1 :

Schedule A Call

Explore your property’s certification eligibility through a 30 minute virtual pre-assessment.

Step 2 :

Evaluation & Feedback

Our experts will assess your property against a thorough set of criteria, providing detailed feedback to help you align with the certification standards.

Step 3 :

Achieve Certification

Upon meeting the standards, your property will be awarded the WITT Certified seal, receiving an array of benefits to promote your achievement.

Signifying a Commitment to Guest Experiences

WITT (Wellness in Travel & Tourism) is an independent certification program dedicated to evaluating and recognizing hotels and resorts that provide amenities and services to enhance holistic wellbeing. We assess properties based on over 100 objective criteria points, spanning five core pillars of wellness - considering every touchpoint of the guest experience. 

From boutique hotels to global chains, properties who became WITT Certified are able to validate their commitment to authentic wellness experiences, enhance market differentiation, and elevate the overall quality and impact of their hospitality offerings

WITT Certified Directory

Exlpore hotels and resorts leading the charge in achieving industry-leading wellness standards and setting the gold-standard for excellence.

The Ranch Malibu . Golden Door . AutoCamp Catskills . 124 on Queen Hotel & Spa . CIVANA Wellness Resort & Spa . Inn at Moonlight Beach . Malibu Beach Inn . Park Hyatt Aviara Resort, Golf Club & Spa . Ste. Anne's Spa . The Phoenician, A Luxury Collection Resort .

The Ranch Malibu . Golden Door . AutoCamp Catskills . 124 on Queen Hotel & Spa . CIVANA Wellness Resort & Spa . Inn at Moonlight Beach . Malibu Beach Inn . Park Hyatt Aviara Resort, Golf Club & Spa . Ste. Anne's Spa . The Phoenician, A Luxury Collection Resort .

Why WITT

Through meticulous research, educational initiatives and collective efforts, we’ve developed the wellness standards for hospitality. These serve as guiding principles empowering hotels, resorts and retreats worldwide to curate authentic wellness experiences for conscientious global travelers, while supporting long-term sustainability of our planet.

Through accreditation, properties demonstrate their commitment to:

  • Providing comprehensive wellness offerings with the highest level of service

  • Investing in social and environmentally sustainable tourism practices

  • Prioritizing well-being of their guests, staff, and communities

Certification Benefits

Increased Marketability

Heighten brand awareness and boost reputation as it shows your commitment to sustainability and wellness

Validation of Commitment

Showcase your property’s dedication to guests, staff, community and planetary well-being

Enhanced Credibility

Demonstrate integrity and accountability through external evaluations, while cultivating travelers trust and loyalty

Industry Leadership

Become an industry leader with this groundbreaking certification and gain a distinct competitive edge

Continuous Education

Stay informed with our ongoing education on emerging wellness and sustainability trends

Ongoing Support

Consistent support to elevate wellness standards, ensuring consistent and exceptional guest experiences

Our Services

Certification

The certification is designed for hotels, resorts and retreats to align with wellness-motivated travelers, ensuring the delivery of authentic offerings that genuinely enhance the well-being of traveler and contribute to the holistic health of local communities. The certification involves a thorough evolution of wellness destinations based on a set of comprehensive criteria that cover physical fitness, mental health, nutritional offerings, mindfulness practices and sustainable initiatives. 

Consulting

Consulting services are offered to enhance wellness offerings for established properties seeking certification compliance, as well as for forthcoming wellness destinations and properties undergoing renovations. Rooted in the WITT Wellness Brand Standards, our adaptable process can commence at any phase from conceptualization to project completion. This ensures a harmonious alignment with the evolving preferences of travelers seeking wellness and guaranteeing a seamless path to becoming WITT Certified. 

Traveler Demands Are Evolving

When making travel plans, travelers increasingly opt for experiences and suppliers that support or enhance their multidimensional wellbeing, and leave lasting positive effects in the regions they visit.

Skyrocketing Sector Growth

Wellness Tourism, defined as travel associated with the pursuit of maintaining or enhancing one's wellbeing, continues to outpace tourism growth as a whole. Wellness is no longer a trend, but a lifestyle choice.

According to the GWI (Global Wellness Institute), Global Wellness Economy Monitor 2023, provides the first hard numbers to prove that the boom in the wellness tourism market is one of THE big stories. With more recovery ahead—and with what feels like a permanent shift towards “more wellness” with travelers—the GWI forecasts that the wellness tourism market will more than double from 2022 to 2027, with dramatic spending jumps from 2022 ($651 billion) to 2027 (1.4 trillion).

  • 81%

    of travelers want money spent while traveling to return to the local community

    2022 Global Travel Trends Report, American Express

  • 76%

    of travelers surveyed want to spend more on travel to improve their overall wellbeing

    2022 Global Travel Trends Report, American Express

  • 9.9%

    is the forecasted annual growth rate of wellness tourism, reaching $1.5 trillion by 2027

    2024 Global Wellness Institute, Economy Monitor

  • 78%

    of travelers surveyed want to positively impact the communities they are visiting

    2022 Global Travel Trends Report, American Express

  • 55%

    of travelers surveyed would be willing to spend extra for wellness activities on future trips

    2022 Global Travel Trends Report, American Express

What Industry Experts Are Saying

  • “A focus on wellbeing is a moral imperative… It is fundamentally necessary and the demand is already evident. As people return to travel, guests are going to expect their well-being, and components that support it, to be fully considered.”

    Sarah Klymson, Vice President of Product and Brand Development at Hyatt Hotels

    (Source: Hyatt and Life Fitness: Co-creating unique wellbeing experiences, Tophotelsupplier)

  • “Guests want to recharge and get inspired to improve their overall well-being. We connect with our guests to provide experiences that include the consideration of wellness for mind, body and soul - it is the future of hospitality.”

    Sarah Derry, CEO at Accor Pacific

    (Source: Exploring wellness with Accor, Hospitality Net)

  • “Wellness is complicated, so bring in the right expertise. A new kind of wellness is here to stay, and hotels cannot afford not to give it the attention it needs to remain relevant.”

    Anna Bjurstam, VP of Spas and Wellness at Six Senses Hotel

    (Source: Travelers’ demand for experiences requires industry rethink, Phocus Wire)

  • “I have seen the growth of wellness facilities over thirty years through the design and construction of resorts worldwide. Certification is required for many elements of hotel and resort development. WITT provides a dedicated certification platform and process for wellness facilities. This will enable facilities to drive more occupancy and revenue.”

    Colin Dunkley, Former Executive Vice President of Global Project Services of Interstate Hotels and Resorts

  • “Coming out of the pandemic, how travelers think about wellness in their life has changed, and they expect the brands that they know and love to meet them where they are in their wellness journey.”

    Lara Hernandez, Senior Vice President, Global Brand Strategy, Planning and Innovation at Hilton

    (Source: Hilton Surveys Find Guests Define Wellness More Broadly After Pandemic, Skift)

WELLNESS IN TRAVEL & TOURISM

WELLNESS IN TRAVEL & TOURISM

Interested in exploring your property’s certification eligibility?