BRAND STANDARDS

Core Wellness Standards for Hotels

Setting the Standard for Wellness in Travel and Hospitality

Align Your Brand
The Core Wellness Standards for Hotels is a global framework developed by wellness and hospitality leaders to elevate wellness in travel and hospitality. These essential standards guide hotels in integrating authentic, holistic, and high-quality wellness experiences throughout the guest experience.

Aligned with WITT’s Five Pillars of Wellness: Healthy Eating, Holistic Healing, Nature, Movement, and Local Impact. This framework is designed to help hotels begin and strengthen their wellness offerings.

Meeting these Core Wellness Standards is the first step on the path toward WITT Certification, equipping hotels with the essentials necessary to be recognized as wellness-forward destinations.

Start Your Hotel’s Wellness Journey

Whether you’re just beginning to focus on wellness or enhancing existing practices, the 12 Core Standards provide a clear roadmap. By implementing these standards, hotels prepare to meet the full criteria for WITT Certification, a mark of excellence and integrity in wellness travel and hospitality.

Healthy Eating: Promote guest health and well-being through mindful food offerings and local culinary experiences. Ensure guests can maintain their dietary preferences while enjoying meals that support overall wellness.

Holistic Healing: Create a supportive environment for rejuvenation and restful sleep, complemented by knowledgeable staff and personalized experiences designed to optimize wellness.

Nature: Strengthen guests’ bond with nature through eco-friendly activities, nature-inspired design, and access to natural surroundings that enhance relaxation and well-being.

Movement: Support guest well-being and energy with opportunities for movement, supporting a balanced and active lifestyle throughout their stay.

Local Impact: Protect and support local communities and environment through engagement, sustainable practices, and responsible sourcing to foster long-term well-being.

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Unlock the Full Potential of Your Wellness Offerings

CORE WELLNESS STANDARDS Benefits

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