WITT (Wellness in Travel & Tourism) is the leading wellness brand that sets a foundation for wellness services, products, amenities and practices in the hospitality industry.

The WITT team provides certification and consulting services based on comprehensive wellness criteria to hotel owners, management companies, hotel brands, architects and designers for their upcoming new build properties, renovation projects and existing hotels.

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WITT (Wellness in Travel & Tourism) is an independent certification program dedicated to evaluating and recognizing hotels and resorts that provide amenities and services to enhance holistic wellbeing. We assess properties based on a set of more than 100 comprehensive criteria points spanning five core pillars of wellness - considering every touchpoint of the guest experience. 

From boutique hotels to global chains, properties who became WITT Certified are able to validate their commitment to authentic wellness experiences, enhance market differentiation, and elevate the overall quality and impact of their hospitality offerings.

Learn more about WITT wellness certification.

1. Inquiry or Invitation

2. Assessment

3. Virtual evaluation

4. On-site verification

5. Rating and certification

Learn more about our Certification process.

WITT evaluation is based on five pillars using a point system to quantify wellness consistently for every applicant. These pillars reflect traveler demands and emerging trends.

1. Healthy Eating

2. Holistic Healing

3. Nature

4. Movement

5. Local Impact

Learn more about our Evaluation Criteria.

WITT Certified seal is valid for three years. At the end of this period, a property is eligible to renew the certification.

If a property does not meet the requirements, WITT offers consulting services based on the WITT Wellness Brand Standards. After understanding the property's unique needs and obtaining the necessary data, WITT team begins the consulting process.

For upcoming destinations and properties undergoing renovation, it is highly recommended to begin consultation prior to the official start of the project. This ensures no steps are missed for the property to successfully meet the Wellness Brand Standards and seamlessly certify for the wellness certification. Our consulting services are adaptable because they can commence at any phase from conceptualization to project completion.

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Yes. For upcoming wellness destinations and properties undergoing renovations, it is highly recommended to begin consultation prior to the official start of the project. This ensures no steps are missed for the property to successfully meet the Wellness Brand Standards and seamlessly certify for the wellness certification.

Learn more about WITT Consulting..